INTEGRATED MARKETING SERVICES
Today, smart marketers are using offline channels and integrating them with their websites or mobile apps. If you’re executing a direct mail campaign, it’s important that your target audience can respond to your offer online through a dedicated landing page, mobile website or app.
If you’re still putting your home page on your direct mail piece, there is a better way. In fact, putting your home page on your direct mail piece is probably a depressing response. So, if you’ve been avoiding setting up landing pages due to the hassle, we can set up your landing page and execute your email nurturing campaign as well.
DIRECT MAIL DATA PROCESSING
As a marketer, you know clean data is critical to your marketing success, whether it’s for a direct mail marketing campaign, retention program or fulfillment.
The data processing team at TELAR LLC can:
DIRECT MAIL DESIGN SERVICES
Direct Mail Design is more than coming up with a visually pleasing piece or a piece that looks “pretty.” Good direct mail design needs to be successful in addressing three key components in order to be successful.
First, it must meet postal regulations for height, length, and thickness for the intended class of mail. In addition, address and indicia placement in the design must be accurate in order to receive the postage rate for which you have budgeted. If these basic guidelines are not met, your direct mail campaign will fail for the simple reason that you will have exceeded your allotted investment amount.
Second, good design will guide the reader through the piece. They will naturally start where you need them to start in order to understand your message. Poor design leaves the prospect befuddled as to how the piece works and how they should interact with it. This leads to a quick trip to the garbage can.
Third, good direct mail design is emotional. The images used, along with the copy, create an emotional connection with the recipient that moves them to action and gives them a reason to look for factual support for a positive decision they now want to make in your favor. For these three reasons, direct mail design should not be relegated to your niece or nephew or your next door neighbor who received PhotoShop for Christmas.
Direct mail copy, an integral part of the design of your direct mail piece, is of critical importance. It needs to:
This is a tall order. Not only must it fulfill the five steps just listed, it must also emotionally connect with the prospect as well. An important factor to realize is that prospects convert to customers based on emotion and justify with facts. Thus, direct mail copy is best left to a professional skilled in this area.
HIGH QUALITY BULK PRINTING SERVICES
We help our marketing clients save time by coordinating printing of the various components of their direct marketing project, whether it’s 2,000 pieces or 200,000. As a marketer, you will probably want to provide your own art files but you can use one of our graphic designers if your designers are behind schedule. Either way, your project manager checks your files, secures competitive pricing and coordinates the delivery schedule with our network of printers. If the print pieces will go through postal processing, your project manager will watch your back and steer your print order away from problematic paper stocks and sizes. We also warehouse and inventory your print pieces until they are ready for use.
Our printer network includes both short and long run print capability, digital and offset, printing on pre-manufactured envelopes and envelope conversion. We take the hassle out of coordinating the printing and warehousing of your direct mail marketing program.